New York: Vintage Books, 1994. Reissue. Paperback. 8 by 5 inches; 204 by 130 mm. xiii, 177 pages. Softcover, clean and solid; light one-inch crease to upper corner of first fifteen pages. Originally published in 1982; this edition contains a new preface by the author.
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New York: Vintage Books, 1995. Paperback. 8 by 5 1/4 inches; 203 by 133 mm. 479,  pages. Softcover. Pages slightly age-toned, but otherwise in fine condition. A detailed, firsthand account of the development of an advertising campaign for Subaru in 1991. Neil Postman called it "Simply the best book about advertising I have ever read."