Rothenberg, Randall

Where the Suckers Moon: The Life and Death of an Advertising Campaign

New York: Vintage Books, 1995. Paperback. 8 by 5 1/4 inches; 203 by 133 mm. 479, [1] pages. Softcover. Pages slightly age-toned, but otherwise in fine condition. A detailed, firsthand account of the development of an advertising campaign for Subaru in 1991. Neil Postman called it "Simply the best book about advertising I have ever read." Item #328
ISBN: 0679740422

Price: $7.00